DIFFERENTIATION IS NO LONGER ENOUGH
Gain an advantage over your competitors by anticipating the EVEN BETTER qualities from your key clients.
WHY CHOOSE US?
Key Account Acceleration
We focus on your best customers – they have less “grumbles and moans” so we can save time to find out what would really differentiate you against your competitors.
Next Day Actions
We understand that research is often “put in a draw and never used”. Our practical toolkit will help you do the internal nudging and make the best use of the results.
Customised Client Experience
We work with you to create a bespoke questionnaire that is based on our brand differentiation model – the action pyramid.
HOW DOES IT WORK?
1. THE INTERVIEW
We conduct a 30 minute telephone or Zoom call with your client.
We supply you with all the words to invite your client to interview, making it easy to arrange, especially going through your internal stakeholders.
With all our experience we compose a template questionnaire to guide the interview incorporating benchmark standards like the NPS score but you can add your own custom questions to compare and track your performance.
2. TAKE ACTION
The interview results come back in an at-a-glance format with key recommendations – so you know what to focus on.
We also put key actions into a pyramid toolkit so you can see what actions to prioritise.
Our aim is to delve deep to create EVEN BETTER insights that will help to differentiate your brand against your best competitors.
3. NUDGE, NUDGE
We understand that research is often “put in a draw and never used”. So our practical support will keep nudging to make use of these timely results - in a polite way of course!
We will provide you a monthly checklist on key actions that you can easily circulate internally to remind stakeholders – and chase activity in a coherent way.
4. BRAND DASHBOARD
After completing ten surveys we will build your own dedicated Brand dashboard that will provide a consolidated view of your brand attributes, net promoter scores and key issues to address.
An “at your finger tips” dashboard ready for any conference or Board presentations
